The report catalogue

Reports are ready-made tables over your own data. Pick one, set a date range, read it or download it.

Where to find it. Open Analytics, then Reports. A search box at the top filters the whole catalogue by name.

What is in the catalogue

Payments

• Gross revenue over time
• Net revenue over time
• Refunds over time
• Payments by pricing type
• Free offers over time
• Payments by country
• Paid invoices over time
• Sales tax collected
• Offers sold

Sales

• Offer purchases over time
• Payments by offer

Subscriptions

• New subscriptions over time
• MRR by offer
• Canceled subscriptions over time
• Subscription status by offer
• Churn rate over time
• ARPU over time
• Payment retention

Contacts

• Top customers
• New contacts over time
• Opt-ins by page

Products

• Product progress

Website

• Page views

Running one

Open a report and you get its description, a From and To date pair with an Apply button, and the table. The default range is the last 30 days, and any range is capped at 366 days. If you pick dates with no activity you get a No data for this range message rather than an empty grid.

Two reports behave slightly differently. MRR by offer is a snapshot of what is live right now, so the date range does not bound it. Churn rate, ARPU and Payment retention group by calendar month rather than by day.

Money columns are written as an amount followed by the currency code, and rows are split per currency so multi-currency sellers never see two currencies added together.

Exporting

Download CSV gives you the same rows as a file. The file opens with the report name, its description and the date range, then a blank line, then the headers and data, so it still makes sense when you open it months later. It is written as UTF-8 with a byte order mark so accented names and currency symbols come through correctly in Excel. The filename includes the report name and both dates.

Related: Sales analytics and Site analytics.